The fashion label is now directed by Agostino Bocci's
granddaughter the designer Valentina Aurora Bocci
who graduated from the Marangoni Institute in 2011
with a degree in Fashion Design.
In 2012 Valentina Aurora Bocci re-open
the old family company and in memory of the beautiful
labor of her parents and grandparents.
She add to the brand-name the grandparents’s date of birth.
She developed the classical style in a modern light
which strongly delineates the parallel relationship
between elegance and simplicity.
The Bocci 1910 ethic is represented by
a logo of three elephants symbolizing confidence,
distinction and guarantee of quality.